The MBA concentration in Marketing is designed to give students a strong foundation to develop critical decision-making skills and develop successful business strategies. Students learn marketing analysis, brand management, analysis of customer phenomena, and evaluation of data and inferences using integrative and team approaches. Students who pursue this concentration will develop the critical marketing skills that are required to build careers and perform successfully in the rapidly evolving marketing landscape.
Business Administration, M.B.A. - Marketing Concentration Requirements
Core Requirements (18 Credits)
Select 18 credits from:
91¾«Ñ¡ †.“ Managerial Economics
91¾«Ñ¡ †.“ Advanced Financial Management
91¾«Ñ¡ †.“ Managing Organizational Behavior & Design
91¾«Ñ¡ †.“ Advanced Business/Marketing Strategy
91¾«Ñ¡ †.“ Accounting for Management
91¾«Ñ¡ †.“ Legal and Ethical Issues in Business and Management
91¾«Ñ¡ †.“ Managing Operations: Strategies, Processes and Tools
Marketing Concentration (9 credits)
Select 9 credits from:
91¾«Ñ¡ †.“ Strategic Factors in Marketing
91¾«Ñ¡ †.“ Product Management
91¾«Ñ¡ †.“ Marketing Analytics
91¾«Ñ¡ †.“ Consumer Behavior
91¾«Ñ¡ †.“ International Marketing
91¾«Ñ¡ †.“ Advertising and Promotional Strategy
91¾«Ñ¡ †.“ Healthcare Marketing
91¾«Ñ¡ †.“ Marketing Research
Capstone (6 Credits)
91¾«Ñ¡ †.“ Integrated Knowledge I
91¾«Ñ¡ †.“ Integrated Knowledge II: Experiential Capstone
Required Program Total Credits: 33
(The waivable 9 credits do not apply to the required 33 credits.)